Stricter age verification needed in tobacco sales

Compliance with the age limit in tobacco sales is under pressure, according to the latest national survey commissioned by the Ministry of Health, Welfare and Sport (VWS). Despite petrol stations scoring relatively better than other sales channels, there remains much room for improvement.
Test buyers aged 16 and 17 tried to buy tobacco and e-cigarettes at 681 outlets in 2024. For tobacco sales, the compliance rate remained stable at 50%, meaning that almost half of underage purchase attempts still succeed.
Among outlets, tobacco shops show the lowest compliance rate (43.9%), while petrol stations are relatively the best performers at 51.9%. However, this does not mean that compliance at petrol stations is optimal. Despite their relatively better score, there remains considerable room for improvement, as still almost half of minors manage to buy tobacco.
Need
The study highlights the need for continuous efforts to improve age compliance. Vendors who ask for both age and identification perform better on compliance. Technical aids, such as pop-ups or date-of-birth checks in POS systems, also contribute to higher compliance.
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