‘Magical moments for car and driver with MagicCare’
Last March, WashTec introduced its new polish under the name MagicCare. And it is creating ‘WOW results’. Marketing manager Krishan Ramadhin: “MagicCare was tested at various locations across the country and we got a lot of nice reactions:’What have you done now? It was already top notch but it never shined like now.’ And that’s exactly what we wanted to achieve. We are not only making the paint shine, but also our customers. Our new protective coating is best-in-class protection with the most shine imaginable. Car owners must first wash their car and then the polishing step follows, applying MagicCare to the paintwork. It restores the paintwork and many micro scratches disappear with it.”
“ShineTecs is still the example in the market in terms of gloss and protection. Yet our own lab technicians have managed to take another big step with MagicCare. MagicCare is really next level,” said an enthusiastic Krishan Ramadhin, continuing: “MagicCare has many advantages such as excellent water repellency. It is an optimal preparation for drying and it does not leave streaks on the paintwork or windows. During application to the bodywork, optimum distribution and adhesion takes place. MagicCare provides visible and long-term protection of the paintwork against UV radiation, insects, road salt and other environmental influences. Furthermore, it has a restorative effect and an Easy-to-Clean effect, with the protective layer getting stronger with every wash. The restorative and easy-to-clean effect can be seen with the naked eye. The protective layer is strengthened with every wash and the drying process is perfectly prepared, as the vehicle is extremely smooth after a MagicCare treatment. A visit to the car wash should be fun, hence we have also thought of the sensory experience by adding a tasty fragrance called ‘magic wild berry’.”
Also for operators
Apart from the motorist, MagicCare also has important benefits for car wash operators. Petrol stations are a commercial wash, responding to the customer’s primary need for experience and quality. Price is secondary here. Krishan Ramadhin: “In the case of car wash facilities at car dealerships, the garage operator benefits more from a quick wash, thereby returning a clean car after a service. Dealerships in particular want a fast car wash, so that many cars can pass through it, to exude good quality. For them too, MagicCare is an ideal product because of its exceptional shine, which helps them save on a polish, since after a MagicCare treatment the car already looks like a polished car that will not look out of place in the showroom. What’s more, MagicCare also meets our very strict requirements in terms of sustainability, just like AUWA’s entire programme, also known as Green Car Care.
MagicCare is a product of AUWA. Internationally, AUWA is the leading brand for car cleaning and care products. For more than 50 years, AUWA’s products and solutions have ensured shiny results in the professional carwash industry. Operators of car washes, gantry washes and wash bays will find AUWA’s complete range of cleaning and care products for cars and commercial vehicles, as well as complementary products and services. A subsidiary of the WashTec Group for the past 17 years, AUWA has constantly been at the forefront of developments in the carwash industry. So the latest development is now MagicCare.
